The Heart of Texas Rally is photo scavenger hunt on motorcycles.  That is the basic description.  In essence, it is a combination of problem-solving, route planning, but most importantly, long-distance riding.  For those that have joined the Iron Butt Association and are looking to get involved in events that will help build your riding experience for larger rallies like the Iron Butt Rally and others, the Heart of Texas Rally is a great multi-day event which will challenge your route planning and long-distance riding skills.

The Heart of Texas Rally was originated through James Stovall in 2010 as more of a Ride To Eat.  In 2011 he evolved it into more of the LD Rally most of us are familiar with.  James hung his hat up as a rallymaster in 2016 but graciously handed the baton to Paul Tong who has taken the helm since 2017. 

The past few themes of the rally have been:

  • 2017 – El Camino Real de los Tejas : Rally focused on the numerous pink granite Camino Real markers from east Texas to the Rio Grande marking the ancient Spanish highway through its northern territory.

  • 2018 – Six Flags of Texas : Rally focusing on locations with specific history relating to the different countries which have at some point laid claim to territory in Texas.

  • 2019 – Grapes of Wrath : A rally focusing on the unique Texas wineries and vineyards which are located throughout the great State of Texas.

  • 2020 - RAWHIDE : A rally focusing on the 4 major Texas cattle trails of the 1800's : the Shawnee Trail, the Chisholm Trail, the Great Western Trail, and the Goodnight-Loving Trail.  These trails cover territory from the Rockies to the Mississippi, from northern Mexico and far into Canada.

  • 2021 - Coming late April.  And that's ALL we're going to say



Making A Difference


The rally does not make a profit off our events.  All funds are used to provide the best rally experience for our riders.  All funds left over are donated.


Riders participate in bonuses where they often donate a small sum for rally points or chances to win prizes donated to the rally.  Also, any proceeds left over are donated to charity.  Charities the rally supports include Many Helping Hands and the Irving Police and Fire Blue Christmas Toy Program.


Upcoming Events

    Summer 2022
    Start/Finish and Checkpoints in USA
    Summer 2022
    Start/Finish and Checkpoints in USA
    Multi-day rally designed for the expert rally rider but achievable for the novice rider.
  • 2021 Heart of Texas Rally (April 2021)
    Tue, Apr 27
    Cavalry Court Hotel
    Apr 27, 4:00 PM – May 01, 6:00 PM
    Cavalry Court Hotel, 200 Century Ct, College Station, TX 77840, USA
    Another 4 day and 36 hour event starting and finishing in College Station, TX. For 4 day, activities start of Tues Apr 27; 36 hour, activities start Thur Apr 29.
  • 7th Annual Celina Ride to Eat
    Sat, Apr 10
    Lucy's on the Square
    Apr 10, 11:00 AM
    Lucy's on the Square, 127 N Ohio St, Celina, TX 75009, USA
    RTE located at Lucy's on the Square in Celina, TX 11am Sat April 10th


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