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The Heart of Texas Rally is photo scavenger hunt on motorcycles.  That is the basic description.  In essence, it is a combination of problem-solving, route planning, but most importantly, long-distance riding.  For those that have joined the Iron Butt Association and are looking to get involved in events that will help build your riding experience for larger rallies like the Iron Butt Rally and others, the Heart of Texas Rally is a decent multi-day event which will challenge your route planning and long-distance riding skills.

The Heart of Texas Rally was originated through James Stovall in 2010 as more of a Ride To Eat.  In 2011 he evolved it into more of the LD Rally most of us are familiar with.  James hung his hat up as a rallymaster in 2016 but graciously handed the baton to Paul Tong who has taken the helm since 2017. 

The past three themes of the rally have been:

  • 2017 – El Camino Real de los Tejas : Rally focused on the numerous pink granite Camino Real markers from east Texas to the Rio Grande marking the ancient Spanish highway through its northern territory.

  • 2018 – Six Flags of Texas : Rally focusing on locations with specific history relating to the different countries which have at some point laid claim to territory in Texas.

  • 2019 – Grapes of Wrath : A rally focusing on the unique Texas wineries and vineyards which are located throughout the great State of Texas.

  • 2020 - ????



Making A Difference


The rally does not make a profit off our events.  All funds are used to provide the best rally experience for our riders.  All funds left over are donated.


Riders participate in bonuses where they often donate a small sum for rally points or chances to win prizes donated to the rally.  Also, any proceeds left over are donated to charity.  For the last couple of years, we have donated our funds to Many Helping Hands, a homeless outreach ministry in Irving, TX which helps homeless and near-homeless persons exist with dignity and provides resources to help them emerge from homelessness.


“One is not always happy when one is good; but one is always good when one is happy”

Oscar Wilde



The Heart of Texas Rally could not do what it does without the help of its partners.  We count on the constant help and assistance of our listed partners below.