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The Heart of Texas Rally is photo scavenger hunt on motorcycles.  That is the basic description.  In essence, it is a combination of problem-solving, route planning, but most importantly, long-distance riding.  For those that have joined the Iron Butt Association and are looking to get involved in events that will help build your riding experience for larger rallies like the Iron Butt Rally and others, the Heart of Texas Rally is a great multi-day event which will challenge your route planning and long-distance riding skills.

The Heart of Texas Rally was originated through James Stovall in 2010 as more of a Ride To Eat.  In 2011 he evolved it into more of the LD Rally most of us are familiar with.  James hung his hat up as a rallymaster in 2016 but graciously handed the baton to Paul Tong who has taken the helm since 2017. 

The past themes of the rally have been:

  • 2017 – El Camino Real de los Tejas : Rally focused on the numerous pink granite Camino Real markers from east Texas to the Rio Grande marking the ancient Spanish highway through its northern territory.

  • 2018 – Six Flags of Texas : Rally focusing on locations with specific history relating to the different countries which have at some point laid claim to territory in Texas.

  • 2019 – Grapes of Wrath : A rally focusing on the unique Texas wineries and vineyards which are located throughout the great State of Texas.

  • 2020 - RAWHIDE : A rally focusing on the 4 major Texas cattle trails of the 1800's : the Shawnee Trail, the Chisholm Trail, the Great Western Trail, and the Goodnight-Loving Trail.  These trails cover territory from the Rockies to the Mississippi, from northern Mexico and far into Canada.

  • 2021 - Holy Rollin': A rally focused on the many historic and beautiful churches located throughout Texas including historic Spanish Missions and the 19 Painted Churches of Texas.

  • 2022 - Days of Thunder:  The 1990 movie and NASCAR were the underlying theme.  You got points for visiting racetracks in Texas (major professional tracks, dirt oval tracks, dragstrips, etc) but had to earn fuel credits from historic old Depression-era gas stations in order to earn the points.  

  • 2023 - World Wide Texas Tour : 2023 rally was based on ZZ Top (That Little Ol' Band From Texas) and their 1976-1977 World Wide Texas Tour.  ZZ Top's tour was planned to go international but due to quarantine concerns, only toured domestically.  We took the tour back on the road with riders visiting locations from all over the country and globe such as New York, Chicago, Detroit, London, Moscow, Paris, Dublin, Germany, China, and Poland (of course, those are all places in Texas, you see).  We even have the riders headed to the stars with visits to Saturn, Mercury, Venus, and others.

  • 2024 - A 58 hour anywhere start on Thursday April 25 and a 30 hour anywhere start on Friday April 26 with both finishing in Irving, TX on Saturday April 27, 2024.

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Experiences in the rally as written by riders themselves


2021 36 Hour 2nd Place Winner


Previous Rally Podium Finishers


Father/Daughter & a Sidecar


FB pictorals from riders


Rally rider and photographer extraordinaire


Has his own ride blog

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Making A Difference


The rally does not make a profit off our events.  All funds are used to provide the best rally experience for our riders.  All funds left over are donated.


Riders participate in bonuses where they often donate a small sum for rally points or chances to win prizes donated to the rally.  Also, any proceeds left over are donated to charity.  Charities the rally supports include Many Helping Hands and the Irving Police and Fire Blue Christmas Toy Program.

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Upcoming Events

  • 2024 Heart of Texas Rally
    2024 Heart of Texas Rally
    Thu, Apr 25
    NYLO Hotel
    Apr 25, 2024, 6:00 AM – Apr 27, 2024, 4:00 PM
    NYLO Hotel, 1001 W Royal Ln, Irving, TX 75039, USA
    Apr 25, 2024, 6:00 AM – Apr 27, 2024, 4:00 PM
    NYLO Hotel, 1001 W Royal Ln, Irving, TX 75039, USA
    58 hour rally event ; 0600 Thursday April 25 - 1600 Saturday April 27, 2024 30 hour rally event ; 0800 Friday April 26 - 1400 Saturday April 27, 2024
  • 2024 LDX Rally
    2024 LDX Rally
    Wed, Jun 19
    Jun 19, 2024, 5:00 AM – Jun 28, 2024, 6:00 PM
    Coralville, 1220 1st Ave, Coralville, IA 52241, USA
    Jun 19, 2024, 5:00 AM – Jun 28, 2024, 6:00 PM
    Coralville, 1220 1st Ave, Coralville, IA 52241, USA
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